Date: 3/22/2023 (Part 1 - Virtual)
Time: 12:00 PM - 12:45 PM (EDT)
Registration Deadline: 3/22/2023 9:00 AM (EDT)
Fee: No Fee

Those interested in attending the hands-on session on March 29 at SpringBoard, must first attend the virtual live session on March 22. An on-demand recording will typically be available 1-2 days post-virtual live session. Once you have attended the live or on-demand virtual session, you will receive a sign-in link for the March 29 session.

Date: 3/29/2023 (Part 2 - In person at SpringBoard) *must register for the virtual session
Time: 6:00 PM - 7:30 PM (EDT)
Registration Deadline: 3/22/2023 9:00 AM (EDT)
Fee: No Fee

Program Format: Online Meeting (Live)
Training Topics: Marketing/Sales, Social Media
Description:

To establish a consistent and compelling virtual and physical presence, it is essential for small businesses to establish a well-defined brand. In this two-part, hands on workshop, we will delve into the elements of a strong brand identity and help you craft a brand that reflects your business’ unique voice and resonates with your target clients.  

During the 45-minute, virtual training, we will cover: 

• The elements of a strong brand identity and how to craft one that captures the essence of your business, articulates your vision, and resonates with your target clients  

• The elements of a brand kit and how to create a brand style guide that ensures consistency across digital channels, including website, social media, and other marketing materials 

• Tools that can help you design and articulate your brand efficiently and effectively 
  
  

During part-two, a follow-up workshop on March 29, facilitators will guide attendees through the process of developing a vision board that captures the essence of your business so you can market your business authentically, consistently, and in a way that resonates with your target audience. Attendance at the follow-up session is not required, but encouraged to apply the concepts taught in the virtual training. 

This is the first session in our 10-part Blueprint digital marketing series, which is designed to guide entrepreneurs through the process of successfully marketing a small business. Training sessions will be offered live and on-demand. Workshop sessions will be offered live, but guided exercises will be provided for those who are unable to attend.   

Instructions: 

Advance registration is required - bit.ly/3TjPNyL

Registration and Fees: Payment of seminar fees may be made by check and mailed to: Penn State SBDC, 155 Technology Center, University Park, PA 16802. To pay online with a credit card visit sbdc.psu.edu. Please make payment before seminar date. The Penn State SBDC reserves the right to cancel classes due to low enrollment at any time. Registrants will be notified in advance of the changes.

Refund Policy: If you wish to request a refund, please contact the Penn State SBDC at sbdc@psu.edu or 814-863-4293. You may also elect to send a substitute in your place.

Special Accommodations: In accordance with the American Disabilities Act and state law, you may request accommodations due to a disability by contacting the event organizer listed above. Advance notice may be necessary for some accommodations. Registration must be paid prior to accommodation requests.