Date: 4/19/2023 (Part 1 - Virtual)
Time: 12:00 PM - 12:45 PM (EDT)
Registration Deadline: 4/19/2023 8:00 AM (EDT)
Fee: No Fee
Those interested in attending the hands-on session on April 27 at SpringBoard, must first attend the virtual live session on April 19. An on-demand recording will typically be available 1-2 days post-live virtual session. Once you have attended the live or on-demand virtual session, you will receive a sign-in link for the April 27 session.
Date: 4/27/2023 (Part 2 - In Person at SpringBoard)
Time: 6:00 PM - 7:30 PM (EDT)
Registration Deadline: 4/19/2023 8:00 AM (EDT)
Fee: No Fee
Point of Contact: Penn State SBDC
Program Format: Online Meeting (Live)
Training Topics: Internet/Web Training, Marketing/Sales, Social Media
Description:
A compelling online presence can help small business owners build their brand, expand their reach, connect with their target audience, and effectively promote their products or services. In this two-part, hands-on workshop, small business owners will learn cost-effective strategies for establishing an online presence that attracts customers and generates sales.
In the 45-minute virtual training session, instructors will share:
An overview of online touchpoints (Google My Business, a business website, and social media platforms such as Facebook, Instagram, TikTok, Pinterest, LinkedIn, and YouTube), including the benefits and target audience for each
How to select the right platform for their goals and audience
Best practices for creating consistent, optimized profiles across multiple platforms
Tips for virtual brand building and audience engagement
How to use platforms to collect valuable data and insights on customer behavior and preferences that can inform future marketing strategies
In the 90-minute follow-up workshop on either April 26 (State College) or April 27 (Bellefonte), experienced marketing professionals will provide personalized guidance to help small business owners secure, set up, and optimize their business profile(s). Attendees will leave having established an engaging and informative presence that makes it easier for potential customers to find their business and learn about their products and services. Attendance at the follow-up session is not required but encouraged to apply the concepts taught in the virtual training.
This is the second session in our 10-part Blueprint marketing series, which is designed to guide entrepreneurs through the process of successfully marketing a small business. Training sessions will be offered live and on-demand. Workshop sessions will be offered live, but guided exercises will be provided for those who are unable to attend.
Instructions:
Advance registration is required. - bit.ly/3TxPYXs
Registration and Fees: Payment of seminar fees may be made by check and mailed to: Penn State SBDC, 155 Technology Center, University Park, PA 16802. To pay online with a credit card visit sbdc.psu.edu. Please make payment before seminar date. The Penn State SBDC reserves the right to cancel classes due to low enrollment at any time. Registrants will be notified in advance of the changes.
Refund Policy: If you wish to request a refund, please contact the Penn State SBDC at sbdc@psu.edu or 814-863-4293. You may also elect to send a substitute in your place.
Special Accommodations: In accordance with the American Disabilities Act and state law, you may request accommodations due to a disability by contacting the event organizer listed above. Advance notice may be necessary for some accommodations. Registration must be paid prior to accommodation requests.