This 45-minute virtual workshop is designed to equip small business owners with the knowledge and practical insights necessaryto develop an effective social media content strategy that drives engagement and business growth.

During the session, SBDC Business Consultant Elizabeth Fegert will be joined by Ellen Matis of Hello Social to share strategies for creating compelling content that resonates wiht your unique target audience.

Attendees will learn:

How to determine goals for content and align specific content with business goals

How to analyze audience demographics, interests, and online behavior then tailor content to communicate your message more effectively

Which content types (images, videos, livestreams, stories, and highlights) can best showcase your brand and engage your audience

How to source relevant and engaging content ideas

Best practices for posting, including copy, content, and timeline considerations

Social media sceduling tools and how they can streamline your strategy

Considerations for paid social media advertising campaigns

Throughout the workshop, we'll showcase examples of businesses effectively implementing social media content strategies, giving you inspiration and practical ideas to apply to your own small business.

Don't miss this opportunity to develop a solid foundation for your own social media content strategy

This is the fifth session in our 10-part Blueprint marketing series, which is designed to guide entrepreneurs through the process of successfully marketing a small business. Training sessions will be offered live and on-demand. Workshop sessions will be offered live, but guided exercises will be provided to those who are unable to attend.