Join the Bellefonte Intervalley Chamber of Commerce and Downtown Bellefonte Inc. for a series of marketing sessions helping you understand the basics of marketing your local business and implementing more effective marketing strategies. Led by local marketing specialists Ellen Matis and Elizabeth Fegert, this 3-part series will begin on March 18 with sessions held on June 17 and 24. This opportunity is open only to members of the BIACC or DBI. 

Members of both organizations that successfully complete the series will be entered to win a free, one-hour strategy session with the marketers + a $50 LoveBFT gift card, which can be redeemed at most downtown Bellefonte businesses. 

Each session will be held at 8:30 a.m. at Bellefonte SpringBoard: 

March 18 – Basics

• Identifying your target audience

• Where to find your target audience 

• Understanding marketing mix 

• Digital options vs. traditional options

• Budgeting for marketing/working with any budget 

June 17 — Getting your business online

• Setting up must-needed platforms (like Google Business)

• Understanding website options 

• Choosing other platforms (social media, etc.)

• How to optimize profiles 

• Taking the overwhelm out of posting on social media

June 24 — Marketing strategy

• Building a marketing strategy

• Goal setting

• Competitive Analysis

• Keyword Research

• Tried-and-true tactics locally 

• Leveraging DBI and BIACC memberships to build your business